Rather than make a doomed-to-fail effort to compete with the big boys of online games journalism and mimic their often anodyne, cut-and-paste approach to games writing, No Added Sugar has an alternative vision for videogame criticism: instead of trying to comprehensively cover news, previews and reviews of all upcoming titles, we only write on the videogames that interest us. Just as well, then, that between us, our tastes cover a broad range, from the most casual titles to the most hardcore, and quite a lot in between- from the newest indie game to mainstream mega-publisher blockbusters.
We're less concerned about meeting arbitrary deadlines for articles and more interested in ensuring that we've put enough time into the game in order to write intelligently on it. We try to keep No Added Sugar a cliché and hype-free zone. That's not to say we don't get excited- the No Added Sugar team are all dedicated gamers, doing this not for personal gain but for the love of the game, and a belief that games and gamers deserve quality discussion of videogames.
We believe in transparency, too: whilst members of the No Added Sugar team often accept review copies from publishers and developers, we never ...